I decided to become a writer when I was in third grade. When my three-paragraph story about The Little Bird was returned with a gold star from the teacher, I realized that I could put my enjoyment of words and language to good use.
Since I established my writing practice, Leila Zogby Business Writer, Inc., in 1984, I've been helping corporations and other large organizations attract and retain customers, employees, shareholders, donors, volunteers and other essential audiences through engaging and concise written materials in print and online.
I bring to my work expertise gained from staff positions as a reporter and editor for The Daily Bond Buyer, trade paper of the municipal bond industry; a public information officer for New York State's multi-family mortgage lending agency, and director of editorial services for the Young Presidents' Organization, an executive education association.
More important for my clients, my 20+ years of editorial consulting give me a broad understanding of the trends and challenges facing businesses and organizations today, thereby allowing me to ask insightful questions, organize ideas and develop focused, disciplined messages that educate, inform and persuade.
I am a graduate of New York University and a member of the International Association of Business Communicators, New York Women in Communication, The Financial Communication Society, and the National Writers Union. I indulge my passion for the arts by volunteering as a docent at New York City's Museum of Arts and Design.
No matter the situation, I'm a firm believer that Good Writing is Good Business and Good Sense.
"When clients ask us to refer a writer, I don't hesitate to recommend Leila. She's professional, a quick study, and easy to work with. Leila not only always makes us look good, but also she does the same for anyone we recommend her to, which is more important."
Peter Spalding, Regional Vice President,
Curran & Connors
"I rely on Leila's skill as a self-starter for projects that require extensive interviews and development of message focus, essential, yet time-consuming, tasks that my staff's workload sometimes cannot accommodate. I trust her interactions with everyone - from the university's president to an undergraduate student. She builds rapport and always gets the information we need to move a project forward."
Melissa Connolly, Vice President University Relations, Hofstra University
© Leila Zogby Business Writer, Inc.